Tech Crunch and other things Crunchy

Tech Crunch?

According to Michael Kessler of USA Today, Tech Crunch, a blog that chronicles the rise and fall of Web 2.0 startups and has a readership of about a million, is the fourth most-linked-to blog on the net.

I'd never heard of it until today and I'll bet that if I asked a friend of mine who's been in the computer industry for 20 years, he'll never have heard of it, either. Likely, no one at webmasterworld will have heard of it, as well (well, probably a few will have, but I'm sure most will go "tech what?").

In fact, I think webmasterworld itself is one of the top 1000 sites on the web. Yet, aside from site operators and SEO types, the vast vast majority of Joe Websurfers (I'm thinking 99.7%)have never heard of even that celebrated site. Certainly none of the people occupying this bagel shop I'm now sitting in (but, fair is fair: they've probably all watched American Idol and Dancing with the Stars and I've never seen an installment of either...thank the gods.)

That's the thing about blogs, websites, and the web in general. Even for the biggest sites, most are completely unknown to the general public and somewhat unknown by the majority of techies--loosely defined as computer people, web people, and internet entrepeneurs.

Early this summer, an AP article revealed that, even in the U.S., a third of the adult population does not have internet access of any kind, and sees no need to "get with the times".

So, where am I going with this post? Nowhere, really. It's just interesting that you can be one of the top ten blogs on the web, with an audience of a million visitors, and still be fairly unknown...kind of puts things in perspective. Don't get me wrong, though. I'd take that kind of traffic in a heartbeat. That guy (Michael Arrington) must be making some serious bank.